Well, okay, they haven’t made a feature length documentary about our move from the ‘burbs of London to wine producer in Provence just yet, but Waitrose (the upmarket UK food and wine retailer) ran a wine promotion recently and they chose Mirabeau to feature prominently in their advertisement.
The ad is part of a multi million £ value advertising campaign from Waitrose and it got an estimated 6,244,960 unique views, equating to 16,970,000 individual impacts!
And get this – Mirabeau Rosé was the only wine to feature twice in the ad.
Thanks Waitrose!
